Drawn from our experience, we have gathered several useful tips for your pitch presentation.
This is what we think investors want to hear from you:
- PRESENT YOUR PRODUCT – Explain in simple terms what you are doing exactly. Only talk about your product, and keep it short and to the point. Think problem-solving: What is the problem and how does your product fix that problem? What solution have you developed?
- PRESENT YOUR UNIQUENESS – What makes your product unique? Where do you make a difference while all the rest does the same thing?
- PRESENT YOUR TEAM – Who (read: which skills and experiences) do you have in your team to develop your product? Highlight your team’s expertise but also tell the VCs what additional know-how you are looking for.
- PRESENT THE MARKET – Give sufficient market information. Briefly discuss market segmentation, technologies, go-to-market strategy, regulations, patents, competitor’s analysis, company growth expectations, etc. And have you thought about opportunities and risks? If you don’t have enough time for explanation during your presentation, mention that you have this information available as appendices. In this way, you can give the information later, during a personal meeting for example.
- PRESENT YOUR BUSINESS PLAN – Communicate your business model. Talk about financials. How much capital do you need and how much do you want to raise. For the audacious: Tell the VCs what you expect from them and why you think your cooperation will be a successful one!
- PRESENT YOUR GOALS – Make clear where you want to be in the future. Show the big potential of your product. Don’t be afraid to dream. Be bold but also realistic and deliberate.
You only have a short time, so make most of it! Good luck!
